Keyword research is the process of finding and analysing search terms that people enter into search engines. The goal is to use this data to inform your content strategy and ensure you are targeting terms that have sufficient volume and commercial value.

Keyword intent refers to the underlying goal a user has when searching for a specific query. We categorise these into informational, navigational, commercial, and transactional intents to ensure your content matches user expectations.

We analyse the current top-ranking pages for a term, evaluating their domain authority, backlink profiles, and content quality to assess how challenging it will be for your specific site to outrank them.

Absolutely. Our mapping process pairs every target keyword with a specific page type or content topic, providing a clear roadmap for your copywriters.

Search trends shift continuously. We recommend refreshing your core keyword strategy every 6 to 12 months, or immediately before launching a new product line.